It has been found that 67% of millennials prefer online shopping to browsing stores. It’s likely that this percentage increases when it comes to shopping in sales as people strive to avoid the chaos that ensues in store.
It seems that even major sales fail to bring people out onto the high-street as they did in previous years. On Black Friday last year, pictures were shared online of empty shop floors and staff at a loose end, prepared to tackle queues when there weren’t any to handle! On the other hand, Cyber Monday saw hundreds of websites crashing due to too much traffic. Year on year, Cyber Monday sees a 4.8% increase in shoppers, with the number of people making purchases increasing by 12.4%. These consumers aren’t just browsing; it would appear shopping online means more purchases are made!
What does this tell us about the changes in shopping habits?
Although people weren’t keen on leaving their houses to get the best bargains, they were happy to scroll through their phones late into the night, with most shopping being done between the hours of 8pm and midnight.
What does this really mean?
Cyber shopping is happening more commonly and the speed at which people make purchases on their phones is largely due to the fact that they already know what shopping deals they are looking for. On the occasion that people do browse the shops, they simply spot what they’re after and take note of its details so they can easily search for it online to keep up with any price reductions at a later date.
Where does PIWoP come in to this?
Our price drop alert tool takes away the need to even search for discounted items online. Know what you want? Simply share the webpage the item appears on with PIWoP via our online tool and enter the price you want to pay for it. When that items drops to below that price, we’ll send you a notification! This can be anything from clothes to electronic goods and supermarket products. With the accelerated rate that cyber shopping is changing, PIWoP is the next step in cyber shopping and cutting out any time-consuming browsing!