It has been found that 67% of millennials prefer online shopping to browsing stores. It’s becoming increasingly easy to scroll through our phones and add items to our basket, then at the click of a button they’re on their way to our house with next day delivery. However, many still head out into the chaos of the end of season sales in order to get the best shopping deals.
Consumer habits are changing now more than ever. The stats show us that young people are on the lookout for discounted items online, but what about those who still prefer to look at things in person? Lots of people still want to head to the shops, but without the hassle of navigating crowds and piles of sale items. As a result, changes to shopping trends are imminent, so whether you’re a growing business or savvy shopper, here’s what to look out for:
1 – Integrated payment systems
If you’re out and about and find a bargain on your phone but don’t have your purse or wallet to hand, items can often get abandoned; who wants to stand around entering their card details or rummaging around trying to find their card. Integrated payment such as ApplePay and face recognition mean that consumers can get their discounted items online completely hassle free.
2 – Dressing room apps
Some shops now enable you to see your item on a mannequin that you’ve selected as being a similar size to you. So, if you’ve spotted a shopping deal that’s too good to miss but you want to be sure it will look right on you (and you don’t want to risk the no returns policy on a sale item) this could prove very helpful.
3 – Social media
Gone are the days of being over-sceptical about making purchases over social media, it’s now a legitimate place that people look for all kinds of items, from low price TVs to cheap electronics.
4 – Making consumer experience as convenient as possible
Whether that be shop assistants having more specified knowledge on sale items to assist shoppers faster, or businesses adapting their marketing strategy to alert people via an app rather than an email of the latest shopping deal, retailers who keep up with consumer demands and aren’t afraid to adapt to trends are the ones that will succeed.